📍 1 Triton Square, London NW1 3BF
Growth is the goal for every startup - but for many founders, knowing what to focus on (and what to ignore) is the real challenge. Tactics are everywhere, time is limited, and the margin for error is small. So how do you scale without losing momentum or clarity?
Scale Smarter: A Founder’s Guide to Growth is a practical evening for tech startup founders navigating their next stage of growth. Delivered in partnership with Founders X - a community of 1,400+ underrepresented founders, hosting events for the startup and scale-up ecosystem across the UK. Moving beyond theory and hype, the event focuses on the realities founders face when turning early traction into repeatable, sustainable growth.
At the heart of the evening is a focused session on founder-led sales - one of the most critical (and often misunderstood) drivers of early growth. This practical session breaks down ten of the most common sales mistakes founders make when trying to win their first customers, from pricing and positioning to discovery calls and closing. Alongside this, founders will have the opportunity to connect with a diverse mix of peers, operators and advisors, with mentorship and guidance booths available throughout the night.
Join us to pressure-test your approach, learn from others facing similar challenges, and leave with clear, actionable insights you can apply immediately.
We’re also proud to be supported by our community partner, Social Founders, who champion inclusive entrepreneurship and connect purpose-driven founders across the ecosystem.
Powered by Advanced Research + Invention Agency
Our Thursday Gatherings are for you to make serendipitous connections and make things happen!
There will be meaningful networking opportunities throughout the night, accompanied by a selection of refreshments and activities:
Fun Zone
Get to know your fellow change-makers in a fun, interactive, and exciting way!
Take a quick break from changing the world and recharge by pinning your hometown on our giant map.
We're excited to be joined by a diverse range of brilliant companies that provide bespoke advisory and support services to startups and businesses:
- DNSK WORK - UX Clarity
A short 1:1 session for founders who feel something isn’t working and suspect it may be UX. In 15 minutes, we’ll pressure-test that assumption using practical questions typically asked in real discovery calls. The aim is to determine whether design will genuinely help - or whether the issue sits elsewhere, such as pricing, positioning, or product decisions.
- AiMonkeys - Growth Mapping
1:1 support to founders looking to map key stakeholders, navigate complex decision-makers, and build trust-led pathways to growth. Whether you’re struggling to access the right people or unsure how to move opportunities forward without “selling,” these sessions provide practical, tailored guidance to support your next stage of growth. Ideal for founders with a live product who want clarity, confidence, and a relationship-first approach to scaling.
- Story GPS - Brand Messaging
Joe Cox helps founders use storytelling to build brands people want to invest in, buy from, and work for. As a positioning and messaging consultant, he has led projects for early-stage ventures through to FTSE-listed companies. Bring your deck, your homepage, or just the idea you’re working on. For a cleaner pitch, stronger positioning, or more confident sales conversations, come and say hi.
- Accountancy Cloud - Founder Finance
Drop in and speak with a Senior Manager from Accountancy Cloud about startup taxes and fractional CFO support. They’ll answer founders’ questions on startup tax, financial strategy, and cash flow. Perfect if you want quick, practical guidance in areas where founders often feel less confident.
- Entrepreneur UK - Smart PR
Press isn’t just for big brands - it’s a powerful growth tool for startups looking to build early credibility, visibility, and momentum. Throughout the evening, Patricia and Olha will offer 1:1 support to help founders sharpen their stories, understand what journalists are really looking for, and explore how smart PR can open doors to funding, partnerships, and talent.
- Forefront - Communication
Forefront helps founders and growing teams communicate clearly when the stakes are high. Founded by Mike Lane-Evans, a former professional actor turned communication coach, the company focuses on how people show up in the room, not just what they say. We work with teams on investor pitches, leadership messaging, and the conversations that shape trust at work.
- Polar - Critical Growth
Polar London partners with founders and investors at critical growth moments, ensuring brand, digital platforms and customer experience are ready to scale. We combine senior strategic thinking with deep technical expertise to build scalable websites, products and Martech ecosystems that reduce risk and unlock momentum.
- Zed Ess - Scaling without Burnout
- Explore the link between creativity, commerce and AI
- Identify common positioning and growth mistakes
- Understand core marketing frameworks
- Consistently think customer first
- Easily retain key messages by building associations via popular music
- Gain confidence for their start up mission
Introduction from Venture Café.
Join Wes Rashid, CEO and Co-Founder of Accountancy Cloud and Founders X, as he discusses their best-in-class, startup-led approach to accountancy - and their mission to support underrepresented founders across the UK.
Learn what you need to know about founder-led sales, avoid common sales mistakes, and build a repeatable sales foundation.
This workshop is perfect for founders looking to refine their sales skills, avoid common mistakes, and build a scalable sales engine. Whether you're just starting or aiming to level up. Leave with the tools and confidence to drive revenue growth.
Daniel Wardle, is the founder of the Founder Sales Club, a practical sales coaching programme and community for early-stage B2B startups. He also coaches at Harvard Business School and leading accelerator programmes across Europe.
📍 1 Triton Square, London NW1 3BF
Growth is the goal for every startup - but for many founders, knowing what to focus on (and what to ignore) is the real challenge. Tactics are everywhere, time is limited, and the margin for error is small. So how do you scale without losing momentum or clarity?
Scale Smarter: A Founder’s Guide to Growth is a practical evening for tech startup founders navigating their next stage of growth. Delivered in partnership with Founders X - a community of 1,400+ underrepresented founders, hosting events for the startup and scale-up ecosystem across the UK. Moving beyond theory and hype, the event focuses on the realities founders face when turning early traction into repeatable, sustainable growth.
At the heart of the evening is a focused session on founder-led sales - one of the most critical (and often misunderstood) drivers of early growth. This practical session breaks down ten of the most common sales mistakes founders make when trying to win their first customers, from pricing and positioning to discovery calls and closing. Alongside this, founders will have the opportunity to connect with a diverse mix of peers, operators and advisors, with mentorship and guidance booths available throughout the night.
Join us to pressure-test your approach, learn from others facing similar challenges, and leave with clear, actionable insights you can apply immediately.
We’re also proud to be supported by our community partner, Social Founders, who champion inclusive entrepreneurship and connect purpose-driven founders across the ecosystem.
Powered by Advanced Research + Invention Agency
Our Thursday Gatherings are for you to make serendipitous connections and make things happen!
There will be meaningful networking opportunities throughout the night, accompanied by a selection of refreshments and activities:
Fun Zone
Get to know your fellow change-makers in a fun, interactive, and exciting way!
Take a quick break from changing the world and recharge by pinning your hometown on our giant map.
We're excited to be joined by a diverse range of brilliant companies that provide bespoke advisory and support services to startups and businesses:
- DNSK WORK - UX Clarity
A short 1:1 session for founders who feel something isn’t working and suspect it may be UX. In 15 minutes, we’ll pressure-test that assumption using practical questions typically asked in real discovery calls. The aim is to determine whether design will genuinely help - or whether the issue sits elsewhere, such as pricing, positioning, or product decisions.
- AiMonkeys - Growth Mapping
1:1 support to founders looking to map key stakeholders, navigate complex decision-makers, and build trust-led pathways to growth. Whether you’re struggling to access the right people or unsure how to move opportunities forward without “selling,” these sessions provide practical, tailored guidance to support your next stage of growth. Ideal for founders with a live product who want clarity, confidence, and a relationship-first approach to scaling.
- Story GPS - Brand Messaging
Joe Cox helps founders use storytelling to build brands people want to invest in, buy from, and work for. As a positioning and messaging consultant, he has led projects for early-stage ventures through to FTSE-listed companies. Bring your deck, your homepage, or just the idea you’re working on. For a cleaner pitch, stronger positioning, or more confident sales conversations, come and say hi.
- Accountancy Cloud - Founder Finance
Drop in and speak with a Senior Manager from Accountancy Cloud about startup taxes and fractional CFO support. They’ll answer founders’ questions on startup tax, financial strategy, and cash flow. Perfect if you want quick, practical guidance in areas where founders often feel less confident.
- Entrepreneur UK - Smart PR
Press isn’t just for big brands - it’s a powerful growth tool for startups looking to build early credibility, visibility, and momentum. Throughout the evening, Patricia and Olha will offer 1:1 support to help founders sharpen their stories, understand what journalists are really looking for, and explore how smart PR can open doors to funding, partnerships, and talent.
- Forefront - Communication
Forefront helps founders and growing teams communicate clearly when the stakes are high. Founded by Mike Lane-Evans, a former professional actor turned communication coach, the company focuses on how people show up in the room, not just what they say. We work with teams on investor pitches, leadership messaging, and the conversations that shape trust at work.
- Polar - Critical Growth
Polar London partners with founders and investors at critical growth moments, ensuring brand, digital platforms and customer experience are ready to scale. We combine senior strategic thinking with deep technical expertise to build scalable websites, products and Martech ecosystems that reduce risk and unlock momentum.
- Zed Ess - Scaling without Burnout
- Explore the link between creativity, commerce and AI
- Identify common positioning and growth mistakes
- Understand core marketing frameworks
- Consistently think customer first
- Easily retain key messages by building associations via popular music
- Gain confidence for their start up mission
Introduction from Venture Café.
Join Wes Rashid, CEO and Co-Founder of Accountancy Cloud and Founders X, as he discusses their best-in-class, startup-led approach to accountancy - and their mission to support underrepresented founders across the UK.
Learn what you need to know about founder-led sales, avoid common sales mistakes, and build a repeatable sales foundation.
This workshop is perfect for founders looking to refine their sales skills, avoid common mistakes, and build a scalable sales engine. Whether you're just starting or aiming to level up. Leave with the tools and confidence to drive revenue growth.
Daniel Wardle, is the founder of the Founder Sales Club, a practical sales coaching programme and community for early-stage B2B startups. He also coaches at Harvard Business School and leading accelerator programmes across Europe.